Research and planning - grown ups 2 film poster analysis

- The film poster for the 2013 comedy film grown ups 2 has represented and shown the film poster to instantly be included in a comedy genre film. The use of the font of the text of the title of the film used in 3D and covering the majority of the film poster whilst the characters are jumping of the words and letters which infers that they have some childish behaviour in them which is why its a sequel from the film 'grown ups' which was released in 2010. The way the characters are positioned on the film poster creates an understanding towards the audience that there the same from the first film for grown ups and they like to have fun and it shall infer and represented towards the audience that during the film the characters like to cause mischief.
- The USP of the the film poster is the top where the characters and actors names are shown. By having the actors names on the top of the film poster shall instantly create a fan base as people shall know them as they have been included in other films which have been successful within the film industry.
- The overall colour of the poster are cold colours and they use the colours blue and white which contradicts their facial expressions and body language inferring that things are going to go wrong giving the comedy element which is a convention and cliche of a horror genre film within the film industry.

Research and planning - safe haven film poster analysis

- The background of the film poster has the location of a beach which links with the genre of the film as its a romance. The beach interprets a calm romantic setting which infers that the film is a romantic genre film. By having the background on the poster of a beach in the distance of the two main characters with nothing but sea in the distance infers that its a quiet place where they shall make there relationship blossom which is a cliche and convention of a romantic genre film.
- The USP of the film is at the top of the film poster where it includes text saying its produced by the same people as the note book and dear john which are successful romantic films within the film industry. By having this based at the top of the film poster shall instantly attracted the audience as the producers and directors of those films made a success out of them. Which shall make safe haven have a fan base before the film is released which shall make the film more well known within the film industry.
- By having the image of the two main characters in a position and body language of them being in love as they are about to kiss already interprets that its a romance genre film and it infers that those two are in love which is a convention of a romance genre film.
- The way the the colours have contrasted together with a dim and bright light variety of colours make a link with the picture. Examples of this from the film poster are the way they haven't used dark bold colours within the film poster they've used bright colours which infer happiness, the sunlight shinning through the two main characters whilst there kissing highlights the fact that there in love. With there eyes being closed infers more passion between them.
- The use of the colour blue from the sky represents trust between the two main characters and loyalty and sharing confidence with each other. The use of the contrast of the colour white blending in with the blue infers heaven and calmness as a beach is known and represented to be a calm place to be and sets the mood for romance.
- The way the text is positioned within the film poster is done in a clever way as its not distracting the image and the whole film poster its been put to the middle bottom of the film poster where its not used a distinct font they've used a simple font with a light colour which is noticeable but doesn't hide the rest of the film poster which shall make the audience come to terms with the film poster and what it infers and what the film is going to in tale which in what a film poster is meant to achieve and do within the film industry.

Research and planning - 1980s film poster analysis

-The Fog, this movie would be suited for an adult audience for the 16-24 age group, because the image of the main character looks like a young adult and it feels like it would suit that age group. Firstly, we see 4 main colours, red being the main colour, which had made the title of the film, represents blood, passion and just pure evil, to make the audience feel uneasy or scared and it also makes it stand out, the red drips from the the title also represent blood which represents the blood dripping from a victim, which could also represent violence and harm and will inflicted onto the victim from the antagonist -We also see a mixture of grey, green and black in the background, which makes it feel its a sort of graveyard, misty feel, which drags the audience into the poster, making them feel that they are there within the poster.

-The facial expressions in the poster show horror, excitement and astonishment, these are essential to a horror movie, as it brings in the target audience into the movie. The face on the poster takes up a third of the poster which highlights the presence of fear, which will surround the presence of fear in the movie.
-There is one main character in the film, which shows the importance to bring in a huge audience as they would've heard of the name before. In movie posters, the celebrities name is at the top, stereotypically for the 'star factor' and for the celebrities name being at the top is so the audiences eyes would be drawn to the name.
-This film has followed the conventions of being a horror genre as the victim in the poster as being female. This is cause females are often chosen as victims in horror movies as they are thought to be vulnerable and that they are weaker than men, therefore still being vulnerable to the actions of the antagonist within the film industry.

Research and planning - sinister film poster analysis

- Sinister is a 2012 supernatural horror film directed by Scott Derrickson and written by Derrickson and C. Robert Cargill. It follows true-crime writer Ellison Oswalt Ethan Hawke as he discovers a box of home movies that puts his family in danger
- This film poster links exactly with the film. It shows the title in a way where its been written like someones controlled the person who written it. As its in black and it looks as if water has smudged it out which gives the impression of people being controlled by a main person. Which links to the girl dragging her hand across the wall with blood going across it. As the girl is dragging her hand across the blood is going into an outline of the antagonist within the film which shall give the audience a sense of what the antagonist is going to look like within the film. The way the body language of the girl is portrayed links with the title as it looks like the girl is being controlled. Like shes in a dream or sleep walking. Like a zoombie.
- The USP of the film poster is the way the text at the top of the poster ' from the producer of paranormal activity and insidious' this shall create the film to already have a fan base as paranormal activity and insidious were a success within the film industry.
- The way what looks to be tape string and recorder on the floor links with the trailer of the film as it shows tapes being included within the film. The way the girl is infront of the tape looks as though she has dropped it whilst smudging blood across the wall or the audience shall insinuate that the tape shall show murder and killing which is included in the conventions of a horror genre film within the film industry.
- The poster doesn't use too much text its more to the point its vague towards the audience which is the film poster is meant to do. The use of the detailed image which shall attract the image more which shall make the audience examine it in more detail as its not to confusing and the text which is used they shall link with the image which is what shall make the lead up to the film a success within the film industry.

Research and planning - insidious film poster analysis

- A lot has changed over the last 30 years, horror movie wise, as the movies get more scarier and the budgets get higher and also as technology grows everyday, we see that there has been a huge difference on how the film industry presents their movies on posters, from the 1980's to the present day.
-Insidious was produced and released in 2010, and was made by the makers of Saw and Paranormal activity, as we can see at the top of the poster.
-Insidious is in the horror movie genre and the target audience for this film would be teenagers/ young adults e.g 16-24. The film poster for 'Insidious' follows the codes and conventions of a horror film poster; The audiences eyes moves straight to the main image, which is the boy, it dominates most of the page. He is wearing a red shirt, which could represent blood and death. The shot is a medium close up, clearly showing his face and eyes, which stand out the most. They look like they have been scratched out by the nails of the evil spirit. They are also white, which usually represents innocents but in this case would represent the supernatural. He has a very blank facial expression, he almost looks numb which links in with the fact that in the film, he is in a coma. The tag line is placed at the bottom of the page, just beneath the film title. It's a light blue colour, representing a the feeling of coldness and emptiness, it also links in with the colours of the background which is also mainly light blue. It's placed in a location where the audience would look next, after they see the title of the film, that way they will know what it is that they should fear which is the boy as the tag line is 'its not the house is haunted'which gives clues as to what the narrative is, and tells us it's the boy that is possessed. On the film poster, we see ratings from a source, probably film critics, who has watched the film before hand, this would also attract the audience because the critics have given the film 5 stars which will bring in a bigger target audience as it has good reports.

Research and planning- gi joe analysis

- The 2013 film GI Joe is a science fiction action film which is directed by Jon M chu. The USP of the action film is the actors included within the film. The actors which are part of the film are shown to be the muscley type of man, this character type relates to the action genre conventions. The actors used are well known actors which shall instantly have a fan base. The cast of the film includes Bruce Willisand, Dwayne Johnson, with Channing Tatum, Arnol Vosloo, Ray Park, Jonathan Pryce, and Byung-hun Lee. The main actors within the film have been in many other successful films within the film industry. Bruce Willisand has starred in Unbreakable. Dwayne Johnson has starred in Fast and furious six which has been successful within the film industry. Whereas, Channing Tatum has starred in Dear john, The vow and 21 jump street which have been popular and have had a lot of success within the film industry.Furthermore, the use of three established recognisable actors which are included within action genre films are the main heros in GI Joe. This shall appeal to the audience as the film doesn't follow the typical conventions of a action genre film by one action hero whereas, GI Joe includes three protagonists. Channing tatum shall appeal to a female audience, Bruce Willis is a iconic action star and shall appeal to a male audience and create credibility within the film which shall make it more successful within the film industry.
- The beginning of the trailer starts with an extreme long shot of the location and setting of what's going to be used and included within the rest of the film which shall have a guideline to the audience which shall make the audience have more of an understanding. The use of the extreme longshot shall make the audience have a capture of the location and then it zooms into a medium shot of the actors which are starring in the film this shall make the audience feel more engaged within the film and towards the characters.
- Fading in and out of scenes are used regularly during the trailer which are short and snappy which show certain parts of the film which explains the film. The use of black outs and fading in scenes creates more of a heart racing effect towards the audience as soon as one scene starts another one starts so it makes the audience want to watch the film as the trailer teases them which is what the conventions of a trailer is.
- Throughout the trailer there is many explosions shown and demonstrated which is linked and included in the conventions of an action genre film. The way the trailer demonstrates and portrays the explosions is shown by using various camera shots which include long shot, medium shot and close up. By using these three types of shots uses an effect of fast pace scenes as they all link together and its giving the audience different perspectives of the film.
- Towards the middle of the trailer it then cuts from the action taking place to a quiet setting of the main three actors looking around hesitantly. The use of mise-en-scene and the use of body language creates an assumption from the audience that there has been murders and killings within the film.
- The trailer then cuts to a subtitle saying 'this summer' which breaks the trailer down which shall make the audience think about what the majority of the trailer has shown.
- Towards the end of the trailer it goes back to a similar location of the beginning of the trailer with a close up of the actors fighting on the rocks and mountains which links to an action convention has it shows spontaneity of the film and that they shall risk anything to win the fight which is used in an action genre film within the film industry.
- The use of mise-en-scene within the film has an impact towards the audience as the trailer has been successful in engaging the audience towards the film and the actors as they are shown quite frequently with closeup shots to there face which highlights the actors facial expression and feeling at that point of the trailer within the film. The variety of shots, location and clothing used within the film are action conventions within the film industry.

Research and planning - empire magazine analysis

- The magazine cover from Empire is informing and educating the audience about the film The Hobbit. It includes the three main characters of the film which is a USP for the magazine as the front cover of the empire of magazine makes sure it appeals to the audience and shows different films which are films which have just been released or which haven't been release within the film industry and have only shown the trailer of the film. The way in which the Empire magazine cover is informing and educating the audience is the way the audience are instantly introduced to the three main characters of the film. This shall make the film have a fan base and more popular within the audience and within the film industry and they shall know what actors are included within the film.
- The use of the colour red for the text of 'Empire' and the 'Hobbit' represents energy which creates a sense of success of the film the hobbit. By having two different colours of text which are contrast as there is a bold colour and a subtle colour it makes the audience come clear to what the magazine is going to be about.
- The USP of the magazine cover is that the actors names of the actors included within the film are on the top of the front cover which shall instantly make this an attraction towards the audience as they are well known actors within  the film industry and have starred in successful films.