Research and planning - Instituion animation

-For our trailer we have created our own institution production company. We think that we have produced an effective and conventional logo.  The effects that we used are named 'noise' and 'lightnening'. The noise effect creates the static TV background and the lightening helps the effect of making it look dated. It fits within the conventions of a horror genre as the colours used are dark and dull, as the contrast from the colour blue in the lightening creates mystery. Which initially engages the audience intriguing them to want to watch the films create by this certain production company which shall make the film successful within the film industry.