Research and planning- Safe haven analysis

- The 2013 film 'Safe haven' is a romance genre film. The director of 'Safe haven' is Lasse Hallstrom which is a well known director what has directed many successful films within the film industry which include 'Dear John' 'Salmon fishing in the yemen' and 'The hypnotist'. The film stars -
-Julianne Hough,
-Josh Duhamel
-Cobie Smulders.


- The beginning of the trailer doesn't infer to the audience a typical romance genre film. As we see a women which looks to be running away which shall be considered as a USP of the film as the trailer doesn't give to much away about the film and what type of genre it is at the beginning. The use enigma code makes the trailer build up which shall engage the audience to know what the film is going to be about so that they shall be involved within the film. The conventions of a romance genre film is seen as having emotion which the audience shall gather from this.
- The narrative of the film includes the conventions of romance genre film as it has an idyllic setting where its sunny friendly town which infers that shes going to find happiness there which is a convention of a horror genre film within the film industry. The trailer includes clips from what looks like to be her past where she cuts her hair and dyes it blonde which infers towards the audience that she wants to make a change and start a new life as her past seems negative. The trailer then cuts to a over the shoulder shot of the women and man which meet  to a closeup clip of a the man who the women is going to fall in 'love' with. Then theres a closeup shot of the man whoes looking through a window staring at the women which infers that something is going to happen between them which is a convention of a romance genre film. The trailer shows the man and women meeting in various places where the audience shall instantly see that there the main characters and that there going to fall in love and some form of relationships going to happen. The conventions of a romance genre film includes a twist where theres something bad which happens which builds up to a happy ending which is what is included within the film which infers that its a typical romance genre film.
- The use of mise-en-scene within the trailer is a typical convention of a romance genre film. The use of clothing of what the characters wear are normal standard clothes which doesn't infer there status of class as the little town or village there are located in and live in seems to be happy and people with similar status. It doesn't show that its a wealthy village which doesn't infer a 'perfect life' which is positive towards the audience as the film shows that you don't have to be happy with being wealthy you can have happiness when you share it with someone you love. The use of body language within the trailer infers emotion and love and connection between the man and women. The lighting of the trailer contrasts between the trailer where the beginning of the trailer is dark and doesn't look like the women is in a good place whereas, the middle of the trailer then goes to a light which infers happiness and that shes in a good place which is what the conventions of romance genre film are.
- The use of sound within the trailer includes non-diegetic and diegetic sound. Where they use an emotional soundtrack throughout the trailer then uses the speech from the main characters which gets the audience more engaged and involved within the film and the characters which helps them understand whats going to happen during the rest of the film. Which is a convention of a romance genre film which shall make it successful within the film industry.

Research and planning - the vow trailer

- The 2012 film the Vow is a romantic drama film directed by Michael Sucsy and distributed by screen gems. The main characters within the film are well known successful actors within the film industry which shall appeal towards the audience and create more of a fan base before the film is released as Channing Tatum and Rachel McAdams have been in successful films within the film industry.
- The beginning of the trailer starts with over the shoulder shot of the two main characters with close ups of each of there faces to show there emotion. By showing the characters in detail at the beginning of the trailer shall make the audience feel more engaged within the film. The mise-en-scene of there clothing is wedding outfits where she is wearing a wedding dress and hes wearing a suit which infers to the audience that they just got married. The trailer then cuts to a middle shot of the location of the film which is shown as being some sort of gallery. Where the shot cuts a long shot of the security guards what look like there getting the two main characters which get married sent out of the gallery as they shouldn't be getting married in there which infers that they would do anything for love and to be together as that gallery might be a significance to them and means something to them and shall infer to the audience that they met there which is why they wanted to get married there.
- During the trailer they is two parts of the film separated up within the trailer where the love and happiness is towards the beginning of the trailer then theres a blackout then cuts to a lorry crashing into there car and having a accident which is shown in slow motion which adds the suspense towards the audience which shall make the audience want to see the film and shall make is successful within the film industry.
- The trailer has three sections to it where theres a happy scene then a sad scene then a happy scene again as the conventions of a romance genre film either a sad ending where someones love dies or it ends with a happy ending which is a convention for a romance genre which is what makes the film successful within the film industry.

Research and planning - mama film poster

- The 2008 film Mama has got many films posters. However, I found this one had more of an effect towards the audience. The USP of the film poster has differences within the conventions of a horror genre film as the antagonist of the film isn't shown, only a middle shot of her body with the girl grabbing onto her arm with a worried look on her face. This shall make the audience apprehensive and shall want to know what the antagonist appearance is like. This shall create more of a suspense towards the audience. Horror genre film posters usually tend to show a small bit of the antagonist within the film poster or something which resembles the name of something involved within the film. -The way in which the film is called 'mama' the way the girl is holding the antagonists hand links with this as it looks as if the girl looks up to her and depends on the antagonist to look after her which gives the audience some insight to what the film is going to include within the film.
- The colour used within the film poster are low light colours which connote mysterious and a dark atmosphere within the film which tends to be the conventions within a horror genre film. However, there is use of high light colours around the antagonists arm and the child which highlights the fact that shes an important character within the film and the film poster wants the audience to see the emotion on the child's face. The emotion infers to the audience that shes worried and scared either of being without the antagonist which is 'mama' or scared of not being normal and being controlled by someone and just wants to get out of it which is a convention of a horror genre film as its shown in horror genre films to have the victims wanting to get away from the antagonist.
- Overall, the film poster conveys the conventions of a horror genre film. The film poster is showing whats going to be included within the film but doesn't give too much away which is the way theres suspense towards the audience which shall make the film popular and successful within the film industry.

Research and planning - Mama trailer analysis

- The film mama is a film released during 2013 produced by  J.Miles Dale Barbara Muschietti and directed by Andy Muschietti. The narrative of the film is with two young girls abandoned in a forest cabin, fostered by an unknown entity that they call Mama, which eventually follows them to their new suburban home after their uncle retrieves them.
- The characters which are in the film include -

-   Jessica Chastain as Annabel Moore
-   Nikolaj Coster-Waldau as Lucas Desange / Jeffrey Desange
-   Megan Charpentier as Victoria Desange
-   Morgan McGarry as Young Victoria
-   Isabelle Nélisse as Lilly Desange
-   Maya and Sierra Dawe as Young Lilly
-   Daniel Kash as Dr. Gerald Dreyfuss
-   Javier Botet as Mama

- The trailer starts with a long shot of man walking around the woods. The colour and effect of the beginning of the trailer is dark and shadows out the man with the natural sunlight coming through the trees in the background. The mise-en-scene within the with the use of location within the beginning of the trailer is a convention of a horror genre film with a dark mysterious woods. The trailer then cuts to a middle shot of the man entering an abandoned house which the door opens slowly which creates suspense towards the audience as it leaves them questioning what the man is going to face in the house. The use of effects within this part of the trailer is shown to have a limited amount of light which seems to only be natural sunlight coming through the windows placed around the abandoned house. It then jump cuts to different parts of the house using closeups to get the true effect of the abandoned house and whats inside the house which shall make the audience feel more engaged within the trailer and creates them to feel like there involved within the trailer. It then cuts to a closeup of the mans face which looks like hes had a scare or something which has put him on edge. This creates tension and suspense towards the audience which is a convention within a horror genre film within the film industry.
- The trailer then cuts to a long shot of a room which looks to be locked up with children in there which are acting like animals. It shows the children from two peoples point of view then zooms into a girl in the corner facing back towards the audience which makes more of a suspense towards the audience as the trailer starts to build up to the rest of the film and with not giving to much away about the characters within the film.
- The trailer includes mise-en-scene with two types of location with the the abandoned house in the woods and a normal house showing what likes to be a normal stereotypical American family. However, the trailer then cuts to a middle shot of the two children eating each others hair which isn't seen as the norm which infers that they are controlled by the antagonist which infers the antagonists authority for the children.
- There's then shots of the women whoes looking after the children with her husband which looks to be the children's relative of some sort either their dad or uncle. The facial expressions of the women gives an impression that she's worried and apprehensive to whats wrong with the children. To the audience they shall infer that she might have an idea of the antagonist having control of the children. By showing this within the trailer shall make the audience feel engaged with the characters are her emotions which is a convention of a horror genre film.
- The end of the trailer includes fast shots which has the use of jump cuts and using closeups of the characters which shows there emotion which creates a sense of the audience feeling engaged within the film. By making the audience feel engaged within the trailer shall make them want to go and see the rest of the film which already makes the film have a fan base and shall instantly be successful within the film industry.

Research and planning - Mirrors film poster

 

 

 

 

 

- The film poster of the 2008 film Mirrors uses the conventions of a horror genre film. The uses of the colours of the film poster instantly hooks the audience towards the film and implies to the audience that is a horror genre film. The use of the colour red connotes evil and danger which is what is stereotypically known to be included in a horror genre film. The colour red stands out from the rest of the poster as the background colour uses low key lightening as its got the use of dark colours which include dark grey and white which creates a tense atmosphere and separates the title from the background as they infers a balance with a use of low key and high key lighting which makes it easier for the film name and title to stand out towards the audience which shall make them remember it and shall want to go and see the film which shall help publicise the film and create a fan base before the film is released. The way the title of the film Mirrors is position in a way where the two R's of the film which are facing each other which resembles the mirror of the film as it looks like a reflection and looking in the mirror which links with the trailer of the film as it shows the reflection of the characters looking in the mirror which makes it clear for the audience to understand the film poster and trailer and an idea of what the film is going to include throughout the rest of the film.
- The effect of the young boy with the reflection in the water included in the film poster creates a eerie atmosphere and links with the reflection of the name of the title and shall intrigue the audience as the the boy with the water shall be something which is shown in one of the clips throughout the film. The reflection of the boy in the water links what what is resembled as mirror as its a reflection.
- The use of the two main character's persona and body language within the film poster creates a sense of uncertainty as they are positioned and have the body language of looking apprehensive and anxious as to what the young boy is doing. Whereas, there is a contrasting link to what the body language infers towards the audience as they are shown as having the dominance and authority over the young boy which infers towards the audience that they are the protagonists or his parents.
- The USP of the film is 'Keifer Sutherland' shown at the top of the poster which signifies that he is a well known and important part to the film and within the film industry as he is a well known successful actor which shall make the audience already have an opinion on the film and shall make it have a fan base already before its released within the film industry.
- The way the poster conveys the conventions of a horror genre film is the text include within the poster where it says ' there is evil on the otherside' the text is positioned on the water where the young boys reflection is. This infers that the other side of the reflection which is the mirror there is danger and that's where the antagonist is which is what the message of the film poster is.
- Overall, the film poster mirrors represents a convention of a horror genre film and connotes the assets of what a horror genre film includes which is done by the use of mise-en-scene which is an important aspect to a horror genre film within the film industry.

Research and planning - mirrors trailer analysis

- Mirrors the 2008 supernatural film which is directed by Alexandre Aja. The film is produced by Gregory Lavasseur. The actors which are included within the film are -


Kiefer Sutherland as Ben Carson
Paula Patton as Amy Carson
Cameron Boyce as Michael Carson
Erica Gluck as Daisy Carson
Amy Smart as Agela Carson
Mary Beth Peil as Anna Esseker
John Shrapnel as Lorenzo Sapelli
Jason Flemyng as Det. Larry Byrne

- The film is distributed by a well known distributing company which is 20th century fox which has done many other successful horror genre films which are Jennifer's body, predators and Aliens 4. By the audience knowing that 20th century fox have distributed those successful films the audience shall feel confident that the film mirrors shall be successful aswell. It shall hook the audience to want to see the film.
- The beginning of the trailer instantly hooks the audience to wanting to watch the film it starts with a normal street with a normal house and which shows a stereotypical nuclear American family. The edit of  the colour of the film starts with a daylight effect then goes to a night effect when the main character enters the isolated empty warehouse which is a convention of a horror genre film. As the warehouse is abandoned it infers that something has happened within the warehouse and location. The use of mise-en-scene with location is a stereotypical location and setting for a horror genre film. It creates suspense towards the audience. By using a well known character which is shown as the protagonist of the horror film. By having a well known actor which has been in many other successful films which shall make the film already have a fan base which shall make the film popular within the film industry. As the trailer carries on it continues being dark and is mysterious towards the audience as it is a convention of a horror genre film. It pans around the warehouse. As the camera is using a middle shot going across the warehouse theres natural light going through the caps within the warehouse which infers that it could be old or the warehouse is haunted which shall create suspense towards the audience which is what horror genre films do within the film industry.
- The trailer then cuts to the picture of the distributor of the film which is 20th century fox. By cutting from a clip from the film with the main character to the distributing company infers that they are the important within the film and shall get a fan base from that as everyone knows of the main character and the distributor company.
- The trailer continues to be dark and mysterious with the effect of the warehouse being out of light as it has been isolated for years. By using a torch helps creates the audience to infer that. By jump cutting the shots within the same scene going around the warehouse from the main characters point of view shall make the audience feel more engaged with the main character and shall be more engaged within the film which is a convention of a horror genre film as there meant to create suspense towards the audience.
- The trailer then cuts to a clip of a man whoes looking at himself in the mirror. However, the reflection of him seems to be moving, its like theres two of him as the movement of the men are completely different. It tends to be a pattern of when a person looks in the mirror they seem to die. The trailer doesn't give to much away it just infers and clearly shows the victims of the film and whoes the antagonist which creates more understanding of the film so the audience have a brief idea of what the film is going to be about and what they shall expect within the rest of the film.
- The trailer infers to be based on one family and shows that they are the victims as shown within the trailer when they cut to each of the mum the dad and the son looking in the mirror with another one of themselves which is moving differently to them which shall be the antagonist.
- The edit of the film uses jump cuts with fast pass which builds up tension towards the audience which is used towards the end of the trailer where is has fast thumping music which cuts from clip to clip within the film.
- The trailer ends with an explosion of mirrors which infers that the protagonist saves his family and the other victims. The trailer then cuts to the title of the film which blends in with the end scene and clip of the trailer as the title clip has what it looks to be like the bits of the glass from the explosion of the end clip of the trailer which creates suspense towards the audience which is a convention of a horror genre film which shall make is successful within the film industry.

- The use of mise-en-scene within the trailer is used with high quality. It includes a horror genre location which has two main settings which tend to be a convention of a horror genre film. As the film uses an abandoned warehouse and a normal American family home this shall appeal towards the audience as the two locations and settings shall intrigue the audience and make them question what happens in either the abandoned warehouse or the American family home within the film.
- The use of clothing within the film is shown as stereotypically normal where the children and the mum and dad wear normal clothes which people where daily. Whereas, the use of hair and makeup adds an effect to there character as during the trailer there shows a clip of the film where a man is killed from the antagonist which is shown to be him as the antagonist makes himself look like certain people he gets some glass from the floor which looks to be part of a mirror and slits his throat which uses believable makeup to show the effect of him cutting his throat with it from the blood which is racing out of his throat. The antagonist seems to get into peoples minds and they are instantly one of his victims within the film. Usually within horror genre films the antagonist has more than one victim.
- The use of edits and special effects tends to be what is used within other horror genre films where the effect of the film uses daylight and what looks to be the evening as when its dark it creates the audience to be mysterious about whats going to happen within the film as the use of music creates tension as it uses heart racing music which hooks the audience to whats going to happen and makes then grip onto the chairs as they are apprehensive to whats going to happen to the victim or what the antagonist is going to do within the rest of the film.
- Overall, the use of mise-en-scene within the trailer infers that the feel has the conventions of horror genre films within the film inustry and that the film shall already have a fan base from the actors and distributor company within the film which shall make the film popular and shall be successful within the film industry.

Research and planning - Sinister film poster analysis

 
- The film poster of the supernatural horror genre film sinister conveys the conventions of a horror genre film within the film industry. The use of mise- en- scene helps with is the get the message across to the audience that is a horror genre film.
- The character within the film poster is dressed in white pyjamas which shall infer to the audience that she could either be controlled by the antagonist as she looks to be asleep or that shes sleep walking as shes having nightmares of the antagonist as she is a victim or being told what to do by him. Furthermore, the fact that the character is dragging blood against the wall with the image of the antagonist created within the blood shall infer that she is sleep walking and that she is possessed. The way her face is turn away from the audience shall make the audience question whether she looks evil or possessed. The way her face is turned and how the blood has smeared into the face of the antagonist shall infer towards that audience that she has been taken over by his evil entity. The way the girl has bare hands always links to her sleep walking as running blood across a wall with bare hands isn't a normal thing to do which infers that she is now the victim of the anatgonist.
- The colour scheme consists of the red, white and grey. The white infers a clinical type of feel to the poster. Whereas the use of the colour grey shall link with darkness, uncertainty and acts to the dark events which are going to take place within the film. Furthermore, the use of the colour red is presented within the blood the girl smeares over the wall with her bare hand. The colour red connotes blood, passion and gore a common colour used within horror film posters. Red and grey are conventionally colours within the horror genre however white isn’t as conventional and is usually reserved for use as text which contrasts with black backgrounds.
- The tagline used is ‘Once you see him, nothing can save you.’ The tagline links within the narrative of the film suggesting that once you see the antagonist you shall feel engaged with the film and like you’re a victim.
- The use of the font style of the title is a normal standard title setting for a horror genre film. It links with the blood over the walls as the black smudges of the text shall look as if the girl has smudged them which shall create more suspense towards the audience.
- Overall, the film poster uses the conventions of a horror genre film with the use of where the film poster has used its setting and location and the use of mise-en-scene which is important within a horror genre film and within the film industry.