Research Targets

Excellent effort Emma - a great stasrt to this year's coursework portfolio! To improve your research further aim to revisit posts and make sure all of the following areas have been addressed: Genre Target Audience Characters Narrative Engimas Titles Camera Composition Sound Mise En Scene Unique Selling Points Pace of editing You could also mention more about how you're going to take influence from the trailers yourself. A really good start - well done!

Research and planning - horror genre

- Horror genre film consist of sub-genres which includes-

- Comedy horror
-Comedy horror combines comedy with traditional horror movie themes and characters. Because of the subject matter, Comedy-Horror films can cross over into the Black Comedy sub-genre. Comedy-Horror films aim to scare the audience, but also provide comical outlets that let the audience laugh at their fear.
-Examples: Beetlejuice, Zombieland, Shaun of the Dead.

-Teen horror
-Teen horror is a sub-genre that revolves completely around a teenager or a group of teenagers. Typically, these movies have a large cast and a clear hero or heroine. Teen-Horror films often play upon traditional teenage issues, such as dating and prom, and turn them into suspenseful and thrilling situations.
-Examples: I Know What You Did Last Summer, Scream, Texas Chainsaw Massacre.

-Monster horror
-A Monster film is sub-genre of Horror that centers on a struggle between human beings and a monster.Often, the monster in the film has been created in an “experiment gone wrong.” The monster usually serves as a villain, and the film portrays a hero or heroine that ultimately saves the world from the monster. Although these movies commonly fall into the Horror genre, Monster films have a long tradition within Science-Fiction and Fantasy film as well.
-Examples: Aliens, Godzilla, Creature from the Black Lagoon.
-Slasher

-Slasher film is a sub-genre of Horror film that revolves around a psychopathic killer. This killer stalks and murders his victims in extremely violent and memorable ways. Though it centers on a specific killer, the violence is what sets Slasher films apart from other horror films. A Slasher film will devote more screen time to portray murder and mayhem than a traditional Horror film.
-Examples: Halloween, My Bloody Valentine, Black Christmas.

-Supernatural horror
-Supernatural horror film is a sub-genre that includes ghosts, demons, or other depictions of supernatural occurrences. Often, Supernatural-Horror films combine elements of religion into the plot. Common themes in Supernatural-Horror films include the afterlife, the devil, and demonic possession. Unlike Religious Thrillers, Supernatural-Horror films are not limited to specific religious elements and can contain more vivid and gruesome violence.
-Examples: The Exorcist, The Ring, The Omen.

-Zombie Horror Zombie film is a sub-genre of Horror film that portrays mindless human beings who are raised from the dead. These films often include a Zombie invasion, and center around Zombies feasting on human flesh. The plot of a Zombie film then revolves around the struggle between the living, and the living-dead. Zombie film not only falls into the Horror genre, but Sci-Fi, Thriller, and Comedy as well.
-Examples: Night of the Living Dead, Shaun of the Dead, 28 Days Later.

Research and planning - paranormal activity 2 trailer analysis

      - The 2010 trailer paranormal activity is a American supernatural horror film which is directed by tod Williams which is a well known successful director within the film industry which has directed the film the adventures of Sebastian Cole. The film is starring Sprague Grayden Brian Boland Molly Ephraim and Katie Featherston which is successful actors within the film industry which shall create a fan base before the film is released which shall make the film successful within the film industry. The film is a parallel prequel to the 2007 film paranormal activity this shall make the audience intrigued to what’s going to be included within the film as it’s going to interlink with paranormal activity which shall make the film have a fan base which shall make the film successful within the film industry.

-          - The beginning of the trailer is a long take of a black screen which is effective as the sound used which accompanies the screen which builds up tension and creates suspense within the film and towards the audience, the trailer creates a tense atmosphere as the sound of banging shall make the audience question which genre the film is as there’s no clue or understanding of the conventions of genre films until the sound of the banging which shall make it intriguing towards the audience which shall appeal to the audience which shall make the film successful within the film industry. Furthermore, the music used is included within a horror genre film as it sounds mysterious which is a convention of a horror genre film within the film industry. As the film is a sequel, a clip from the film paranormal activity is included within the trailer which make the audience remember what happened within that film and it shall make the audience feel engaged within the film and that the audience are being taken on the story of paranormal activity and are a part of a film which is what a horror genre film is meant to do which shall make the audience feel engaged within the film. The trailer includes a shot of when the camera is positioned on a tilt which shall infer towards the audience that it’s a hand held shot and a character is holding it which gives and creates a sense of reality which shall make the audience believe that it’s based on a true story which shall make the trailer interesting which shall make the audience want to watch the film when its released within the film industry.

-         - During the trailer an audience is included. The trailer cuts to a medium shot of the audience and their reaction which consists of screaming. The audience shall infer that the film is going to be scary. Furthermore, the trailer includes clips from the film where the antagonist takes action during the evening which is included within the conventions of a horror genre film as its more mysterious and sneaky which shall create suspense towards the audience and make the audience feel engaged and involved within the film. The trailer includes shots of images of rooms around the house which continues with the slow music and the long shots which have low key lighting with a blue effect which creates a dark mood which is included within  the conventions of a horror genre film includes within the conventions of a horror genre film within the film industry.

-          - The sound and music within the trailer includes the sound of someone walking which the audience shall infer that something is about to happen. The way the trailer includes text with a black screen which includes the text of  ‘ nothing can prepare you’ and ‘for what’s next’ which is presented to be aimed at the audience which links with the sound included within the trailer which makes it effective and the audience shall question whether what’s going to happen throughout the narrative and storyline of the film which shall make the audience want to watch the film.

-          - The trailer ends with a clip from the film of a figure of a person which looks to be the antagonist of the film standing in a room. By ending the trailer with a figure standing in the dark which links to the conventions of a horror genre film shall make the audience infer and perceive what the antagonist is going to do towards the victims which shall make the audience want to watch the film and see what the rest of the film in tales which shall make the film successful within the film industry. 

Research and planning - the others trailer analysis

- The 2001 trailer the others is a psychological/supernatural horror film directed by Alejamdro amemabar which shall make the film have a fan base before the film is released as he is a well known director within the film industry as he has directed other successful films within the film industry which include agora. The film is starring Nicole Kidman and Fionnula Flanagan these two actors are well known and successful within the film industry as Nicole Kidman has starred in the successful film Moulin rouge. Furthermore, Fionnula Flanagan has starred in some mother’s son. By having these well known successful actors and directors within the film industry shall make the film appeal towards the audience and shall make the film more successful within the film industry.

- The audience is shown a great deal of action mainly towards the end of the trailer, using a combination of fast-motion shots and cut shots to create a rushed, frantic tone of the characters appearing to be haunted by ghosts. Some of these clips include the main character which is the mum which of her running up the stairs, screaming through the banisters, the little girl showing her mother pictures she drew of the ghosts, the maid telling the children that she sees the ghosts too. The music used in the beginning of the trailer is quite simple and eerie, with no powerful instruments used. This carries on throughout the whole sequence, interrupted by several bounds of a drum any time the trailer shows a shot that shall create suspense towards the audience which is a convention of a horror genre film. As the music is simple it doesn't have too much of an impact within the trailer. However it relates with the ghostly theme of the film as it’s a subtle atmosphere within the film. Furthermore, the music being simple shall make the audience understand the trailer and what the film is going to in tale within the narrative and storyline which shall make the audience want to watch the film as they feel engaged and involved within the film which shall make the film successful within the film industry. 

- The trailer doesn't include a voice-over which instead tells the story through the different shots of the characters and what they say and do. Towards the end of the trailer, several of the shots are played in fast movement, such as the shot of a nursery, which symbolises the fear of the characters and how their lives have become distorted since the ghosts have haunted their lives. Until the end, however, the general speed of the trailer is quite paced, with the effect of fading between each shot to signify the movement and presents of the ghosts and the antagonists within the film. 

-The information we are given about the film includes Nicole kidman the main character introducing three housekeepers to her house- and at the same time, introducing the audience to their home life and background which shall make the audience feel engaged and involved within the film which shall make the audience want to watch the film which shall make the film successful within the film industry. The audience learns how the previous housekeepers ‘vanished into thin air’ which shall make the audience question what happened to the victims and what’s going to happen to the victims within the house now which creates suspense which is included within the conventions of a horror genre film.  

The trailer moves on to the family becoming more involved with the ghosts and being victimised by their antagonist which gives the audience a bad vibe with what’s about to happen within the film as the characters are trying to find away to escape from the antagonists.  One of the ghosts, an elderly woman is briefly introduced which doesn't give too much away about the antagonists which shall create suspense towards the audience which is included within the conventions of a horror genre film within the film industry.

-The end of the trailer includes the title 'The Others' crackling onto the screen with a voice over of the maid saying ‘sooner or later, they will find you’, before ending with the main character which is the mum moving towards what appears to be her daughter playing with a toy covered in a large sheet. The audience shall infer that it’s an elderly women underneath the sheet which shall make the audience confused and question what the antagonist has done with her daughter which interlinks with the mum asking where her daughter is where the elderly women says ‘ are you mad? I am your daughter’ which shall make the audience want to watch the film as the audience shall want to know what’s happened to her daughter within the film which shall make the film successful within the film industry.  

Research and planning - step brothers trailer analysis

-Step Brothers is a 2008 American buddy slapstick comedy film starring Will Ferrell and John C. Reilly. The screenplay was written by Ferrell and Adam McKay, from a story written by them with Reilly. It was produced by Jimmy Miller and Judd Apatow, and directed by McKay.
- The plot of step brothersis two unemployed, middle-aged and spoiled men who still live with and are reliant on their parents. They have no intention of moving out or finding jobs and behave childishly. When Brennan's mother Nancy -Mary Steenburgen and Dale's father Robert -Richard Jenkins- marry. Furthermore Brennan and Dale are forced to live with each other as step brothers. Their parents warn them that they must find jobs within a month or else be forced out of the house. When Brennan's younger brother Derek -Adam Scott comes to visit with his oddly perfect family, he too mocks them and entices Dale to punch him in the face. Brennan is awed that Dale was able to stand up to Derek. Meanwhile, Brennan's sister-in-law Alice -Kathryn Hahn who is also resentful of Derek, finds Dale's courage a turn on. Brennan and Dale discover their many shared interests and develop a strong personal bond.
- During the step brothers trailer we are shown two sides of the film where the two brothers don't like each other and then a side when they like each other and get along like normal brothers. The way the trailer introduces the characters is done in a way which infers there childish behaviours within the film.
- The beginning of the trailer starts with a close up side view of the two parents getting married which the audience shall infer that each of the parents are the 'boys' separate parents which shall give the audience insight to what's going to be included throughout the film and within the narrative and storyline which shall make the audience have more of an understanding which shall make them want to watch the film which shall make it successful within the film industry. During the beginning of the there's the use of non-diegtic sound with a voice-over of a man explaining and introducing the married of the parents. Which then cuts to a medium shot of the car view of the mum driving and her son in the back which is represented and portrayed as a child usually tends to be in the back of the car not at the front. The sons body language is shown as being angry as he doesn't want to move in with another person which infers he liked being an only child and living with his mum.
- The trailer then cuts to a close up of one of the brothers saying ' hello' then shot reserve shot to the other brother saying ' hello ' in response. The effect of showing shot reserve shot with close up shots infers there emotion and their feelings towards the brothers having to live together which shall make the audience engage with the film and characters The trailer then cuts to a long shot of the the brother which lives at the house with his dad which his body language portrays he isn't happy with someone else moving into his house. The two brothers then fight on the floor which links with the conventions of comedy genre film as they are middle ages men being shown as being children which is a convention of a horror genre film within the film industry. The trailer then cuts to the family having dinner round the table where the dad says ' one day your going to have to share a room ' which then cuts to a birds eyed view shot of the brothers sharing a room. During the first part of the trailer its the brothers not liking each other and its inferring towards the audience that theres going to be childish actions which are going to be taking place from the two step brothers which is presented within the first part of the trailer which includes digging one of the brothers up in a whole they created in the garden, leaving one of the brothers out a sea and hitting one of the brothers with some of the brothers drum kit which shall give the audience an understanding of the step brothers relationship within the film.
- The last part of the trailer infers towards the audience that the two step brothers get along as the middle of the trailer cuts the trailer with the screen saying ' from the guys who brought you Talladega nights' which separates the relationship between the two step brothers and makes it easier for the audience to perceive which shall make them engaged within the film and within the characters are there love hate relationship. The trailer cuts to a medium side shot of the two step brothers agreeing on something which they both share love for which infers towards the audience that they are going to get along during the film and patch there differences up to become normal step brothers. However, the conventions of comedy conventions doesn't stop there the trailer includes clips from the film of when the brothers are up to no good and want to do adventurous stuff together which in tales that their mischievous and being represented as children which is a convention of a comedy film.
- The end of the film includes a clip from the film of the two boys which look to be in a meeting for something which the two step brothers are winding up the women which they are speaking two where it leads to her swearing at them to get out of her office which infers that the two step brothers have miss behaving, the trailer ends with the date of when the film is released which gives the audience the information about the film which shall make the audience want to watch the film which shall make the film have a fan base and popular which shall make the film successful within the film industry.

Research and planning - taken trailer analysis

-          The 2008 film taken is directed by Pierre Morel the film is a action thriller genre film. By the director being well known shall create the film to have a fan base before the film is released which shall make the film successful within the film industry. The director Pierre Morel has directed the films district 13 and from Paris with love. The film taken is starring well known actors within the film industry which have been included within successful films within the film industry which are Liam Neeson, Maggie Grace and Famke Janssen. By having well known and successful actors within the film shall make the film have a fan base and shall be successful within the film industry.

-           The use of mise-en-scene during and included within the trailer is used in an effective way which engages the audience within the trailer. The beginning of the trailer which is the equilibrium of the film, the mise-en-scene infers a standard location which infers normaliaty which is a convention of a action/horror genre film where its normal to begin with then the main storyline occurs within the film. The use of body language between the actors which is what looks to be the father and daughter helps the audience infer their relationship. The phone used within the trailer is shown to be the important prop within the film as the majority of the trailer cuts to clips of the father and the daughter on the phone. Furthermore, the protagonist which is the father has a briefcase with gadgets which is a convention of an action genre film which infers towards the audience that the father has a spy background and knows what he’s doing and that he’s the protagonist within the film which shall create the audience to feel more involved and engaged and have a better understanding of the film.

-          The editing used within the film uses a series of fast paced action shots are used in parts of the trailer with a voice over of the father on the phone to his daughter’s kidnapper which is the antagonist. This clip ends with the kidnapper replying with ‘good luck’ which shall create suspense towards the audience as they are left to question what’s going to happen within the film. By using the quick face pace shots gives an impression towards the audience of panic. Throughout the trailer there is used spilt-screen which is showing both sides of the phone conversation which shall help the audience understand the film and is allows the trailer to create the narrative of the film.

-          There is variety of shot types used within the trailer. These include establishing shot which is over Paris which is the Eiffel Tower which the audience shall recognise and the audience shall know the majority of the location of the film.  The use of a two-shot with the father and his daughter shall infer towards the audience their relationship. The use of a close-up on the phone infers towards the audience the significance of the prop. Furthermore, there is also a close up shot used on the kidnapper's feet when entering the room of where the daughter is under the bed which shall make the audience unsure of their identity which shall make the audience want to watch the film as they shall want to know the antagonists identity within the film which shall make the film successful within the film industry.

-          The sound used during the trailer uses non-diegetic and digectic sound. The non-diegetic soundtrack is played quiet whereas the diegectic sound is louder within the trailer. The diegetic sound consists of speech. The majoiry of the diefetic sound is speech whereas the rest has been edited within the non-diegetic sound which has been included throughout the clip of when the father’s daughter screams when she is pulled out from beneath the bed. The non-diegetic sound of panting at the end of the trailer reinforces the feel of discomfort and fear throughout the trailer which is a convention of a action genre film which shall make the film successful within the film industry. 

Research and planning- the vow film poster analysis

-The 2012 film poster the vow uses the main image of a close up of both characters. Which is to show that the whole film revolves around the love interests. However, it shall also signify that nothing shall get in the way of their love. Furthermore, the way the characters are positioned within the poster infers that they are the main characters within the film and they are important as they are well known actors with the film industry.

The way the characters are positioned on the poster infers intimacy. It shall make the audience think that this is the ideal love situation anyone wants to be in. The way the man is leaning over for a kiss from the women is linked with an ideal ‘perfect’ couple situation where the male leans over for a kiss and the women shies away, by closing her eyes. This reinforces the stereotype of their love being like any ordinary couple which is a convention of a romance genre film within the film industry.

-The font of ‘The Vow’ is very simple as it again represents the love of the two love interests.The length of the font used in the title is very long which can portray that their love in the film, which is for lifetime.As the ‘The’ is not in bold which represents the loss of memory for the females character and the loss of love for males character within the film. Furthermore, the ‘Vow’ is in bold which the audience shall infer that there is love and the women’s memory coming back towards her which is a convention of a romance genre film.- The colours used within the film poster are bright and not threatening and not dull. The use of white shows innocence of their love, which is used in the background which creates a sense of happiness which is included within the conventions of a romance genre film. 
- The use of the colour pink for the actor’s names at the top represents warmth and kindest which portrays their love for each other.The way the poster has positions the actors names at the top of the poster infers their importance and it shall make the film have a fan base and appeal to the audience and shall make it successful within the film industry. 

Research and planning - the ring trailer analysis

- The 2002 film the ring was directed by Gore Verbinski which is a successful director within the film industry as he has directed many successful films which include pirates of the Caribbean. By having such a well known director shall create a fan base before the film is released which shall make the film successful within the film industry. Furthermore, starring Naomi Watts, Daveigh Chase and Martin Henderson shall make the feel have a fan base as these actors are well known towards the audience which shall make the film successful within the film industry.

-The trailer begins with the ‘green Screen’ which is typical convention for the majority of trailers within the film industry. The trailer then cuts to what it looks like to be the insides of a video tape recorder which then includes a voice over of a girls voice saying ‘Have you heard about the video tape that kills you when you watch it’ which establishes a brief idea of the narrative and storyline towards the audience which allows the audience to have an understanding of the film without giving to much away about the film which shall make the audience want to go and see the film as they shall be questioning what’s going to happen during the film which shall make the film have a fan base before the film is released which shall make the film successful within the film industry. The trailer cuts to a black screen and then the ring comes up along with an eerie squeaky sound, which is like a stereotypical horror genre film sound. The voice over continues and explains towards the audience what the tape is and what it consists of which builds tension towards the audience and shall make them feel in suspense towards the film which is the effect a horror genre trailer is meant to do which shall make the film more popular towards the audience. The trailer cuts to a fuzzy effect which looks like a television without reception which cuts to a woman brushing her hair which then cuts to the fuzzy effect. The way the images are shown and introduced within the trailer are subjective which shall make the audience question what is going to happen throughout the film which is going to play with their minds which is a convention of a horror genre film and it shall make the audience intrigued and feel engaged within the film which shall make the film more of a success within the film industry.

 -During the film the trailer cuts to black to two venerable girls which one of them was the voice over during the beginning of the trailer which continues to explain to her friend what the tape is and how the victims and victimised by it and how it links to the antagonist and the antagonists approach towards the victim which gives an insight towards the audience what the antagonist in tales which doesn't give too much away about the film. The trailer cuts to a close up of her friend which emphasise her emotion which is a worried look on her face. The trailer then uses the transition of fading to black which then cuts to the dreamworks institution which introduces the institution of the film.

The background music is spooky and discord and creates an atmosphere. Throughout the trailer there’s significant clips from the scene which shall give the audience understanding towards the film which includes two figures standing opposite each other and the camera zooming into a young boy which looks cold and distant which cuts to a location to a women which seems nervous and worried and is speaking about the boy. Close up shots are used during the clip which reflects her emotion. The phone rings and interrupts the conversation about the boy who has not spoken yet who seems quite secretive which is a convention of a horror genre film. Which shall make the audience to question whether he is linked with the antagonist or whether he’s the victim or protagonist which shall make the film more of a success within the film industry.  

-During the trailer we are introduced to a man which doesn't believe the rumours about the tape in which he asks to see the tape. The audience shall feel that he is the protagonist within the film. There’s a cut to a close up shot of him putting the tape in and a shot from behind him as he watches it. The trailer then cuts to a close up of the young boy which pretends to be asleep as he’s slowly opens his eyes which shall put the audience in suspense. The mise-en-scene within location cuts to a clip to the women showing the nurse some drawings which the boy has created which links to a clip which cuts to the boy holding up a picture of a house which the women asks him who seems to be his mum ‘Why did you draw that house?’ which he responds ‘She told me to’ which makes the boy look like he’s controlled by the antagonist which shall build up tension towards the audience which is included in the conventions of a horror genre film.

-The trailer includes varies of shot types which includes a clip of a zooming upward shot from the bottom of the well which is looking up to look top is someone’s point of view which shall make the audience feel engaged and involved within the film. The clip cuts to a white screen where there’s a scary sequence of images including the ring and other images which are included within the film which are hard to interpret and perceive what they consist of. The trailer cuts to a room which is white and looks like a psychiatric ward which the women is sitting in which looks disturbing which shall make the audience have sympathy for the women within the film. The use of a non - diegetic sound of someone screaming creates a scary effect and is included within a horror genre film. Furthermore, the trailer includes a voice saying ‘When you die you see the ring’ which then cuts to the young boy is shown surrounded by pictures of the ring which he has drawn which links with what’s been shown throughout the rest of the trailer which is meant to be included within a trailer within the film industry.
-The trailer ends with a clip of the women screaming which is cut out and there is a non-diegetic scream used which then cuts to a fuzzy screen with the text ‘coming soon’ which re ensures towards the audience that the film is going to be released within the film industry which shall make the audience want to watch the film which shall make the film have a fan base and the film shall be successful within the film industry.

Research and planning - step brothers film poster analysis

- The 2008 film poster step brothers uses the main image and background as the two main characters which is of them smiling as if its a family photo and the way they are dressed which is shown to look similar to each other as if there mum has dressed them which shall infer towards the audience that its a comedy genre film as having two middle aged men which look childish represents the film to have humour and for it to be funny which is a convention of a comedy genre film. 

- By having the actors names on the top of the film poster shall create a fan base before the film is released as the actors are well known and a success within the film industry. Will ferrel has starred in many successful films within the film industry which includes the films Mega Mind and Semi Pro and John c. Reiley has starred in films which include Carnage and Walk hard- the dewey cox story which were successful within the film industry which shall make the audience want to watch the film which shall make the film more of a success within the film industry. 

- The text ' They grow up so fast' links with there age as they are represented as being children and childish the title of the film has used two different colours red and white which contrast well together as red represents danger which shall infer towards the audience that there's arguments between the brothers within the film and that something is going to occur within the film. Whereas the colour white infers purity which shall also infer that they do have a close relationship which gives the audience an interpretation and perception about the characters and what's going to be included and what's going to happen throughout the film and what the narrative and storyline includes which shall make the audience want to watch the film and what happens within the film which shall make the film successful within the film industry. 

- The use of the colour blue for the background links with  a picture being taken as that's the background for a family photo if its being done professionally which creates a sense of them trying to look serious which makes the film poster more interesting and links with the convention of a horror genre film. The colour blue usually represents stability and loyalty which links with the two main characters being step brothers which links to the title of the film.

-Overall, the film poster for the film step brothers gives the audience an idea of what's going to be included within the film which the film poster doesn't give to much away about the film which is what a film poster consists of within the film industry.  

Research and planning - scream 1996 trailer analysis

- The 1996 film scream was directed by Wes Craven and produced by Cathy Konrad and Cary woods. Wes Craven has directed other successful films within the film industry which the majority are horror genre films. He's directed the 1984 film nightmare in elm street which is a successful film within the film industry which shall make the audience want to watch this film as Wes Carter being well known and a success the audience shall infer that its going to be another successful film within the film industry.
- The film includes many successful well known actors and actresses which include-
- David Arguette
- Neve Campbell
- Courteney Cox
- Matthew Lillard
- Rose McGowan
- Skeet Ulrich
- Drew Barrymore

- Throughout the trailer there is conventions within a horror genre film included and cliches which create the atmosphere of the film which appeals towards the audience as horror genre films create suspense and tension which drags the audience and engages them towards the film which makes them want to watch it more. The trailer uses clips out of the film which build tension and what shall make the audience on edge as there is various chase scenes which keeps the audience gripped and involved within the trailer which is accompanied with the tension building music which increases the intensity of the trailer.
- The beginning of the film starts with the main character which is starred by Drew Barrymore with a close up of the ringing phone which cuts to a close up of the main character answering the phone. This is a convention of a horror genre film as the vulnerable girl is alone in a house with has quiet surroundings which creates more suspense towards the audience. The voice of the man which is on the other end of the phone seems to be mysterious and the questions the man is asking the girl are in tense questions which don't seem normal which creates a sense of suspicion  and that the girl is a target for the victim which is made clear towards the audience which is what a trailer is meant to do within the film industry and not give to much away within the trailer.
- During the trailer we are introduced to the other characters which tend to be girls as the victims which is linked with a horror genre film as girls come across as more vulnerable. The characters which are introduced throughout the trailer are shown with them answering there phone which is what the trailer started with which looked to be the first victim which infers towards the audience that the phone ringing links and is an on going antagonist approach towards his victims which doesn't give to much away about the film which is what a trailer is meant to do within the film industry.

Research and planning - avatar film poster analysis

- The 2010 film poster of avatar shows both of the main characters of the film which shall make the audience feel engaged with the actors. The way the poster positions and demonstrates the characters uses the human face and the avatar face combined together. The way the humans face which is the man represents that the male is in control and is the protagonist and that their paths shall cross throughout the film. The characters have a blue light shining on them which is represented as depth and stability which could also mean heaven or loyalty which infers towards the audience that they’re going to have a close relationship within the film. The way the avatar characters eye has used the colour yellow represents energy from the character. The background of the film poster also includes the moon with a sunset shown which shall infer that the location and setting of the film is set in different planet or a not normal place which is a convention of a fantasy, science fiction, action and adventure genre film. The audience shall interpret and have a perception of romance being included within the film as the sunset represents romance.

- By having ' From the director of terminator and titanic' shall make the film appeal to a certain audience and the film shall have a fan base before the film is released. It links with the name of the director at the bottom of the film poster ' James Cameron' by having such well known and successful films and directors within the film industry included in the film poster shall make the audience want to watch the film as the films which James Cameron has directed were successful within the film industry  James Cameron is a well known popular director and people tend to enjoy his films within the film industry.

- The colour used within the poster are simple as the colour blue as its a standard colour which represents faith and heaven which is included within the conventions of a fantasy, science fiction, action and adventure genre film within the film industry. 

Research and planning - total film magazine cover

- The total film magazine cover has used a bold font for the title of the magazine cover which makes the title have statement and stands out within the magazine cover which shall infer to the reader what the magazines going to include as the magazine includes similar type genre films which are shown within the film industry and which are going to be a success which shall make the film have more of a fan base from the information about the film from the magazine cover and what's going to be included inside the magazine which shall make the film have opinions from the audience within the film industry.
- The use of having an image as the background makes the magazine look more professional and interesting as there's more variation of what's going on within the background which shall appeal towards the audience as it makes it look intriguing which links to the genre of the film.
- The use of text for ' Max Payne' which is placed towards the middle bottom of the magazine cover has used an effective font which is the like broken glass which infers that its an action genre film which links with the guns the main character is holding in the background which shall make the audience have an understanding of what's going to be included within the film and what the film is going to be about. It gives the audience a suspense of what the film is going to in tale.
- The body language and facial expression used from the main actor infers that he's serious and show is energy and his mind set to his action which is taking place. He's positioned in a way where the audience is looking up at him which infers that he has dominance which infers confidence within the actor which is included within the convention of an action genre film.
- The use of colour within the magazine cover is representing that the magazine is mainly aimed and based around a masculine audience as of the colour black, white and yellow. By using the colour black for the background makes it more of a statement and links with a action genre film and creates the text of the magazine cover to stand out towards the audience more as the magazine cover has used the colours white and yellow which represent energy which shall engage the audience more as they shall be intrigued towards the film which is a convention of a action genre film within the film industry.

Research and planning - total film magazine cover analysis

- The total film magazine cover uses the main image of Johnny Depp by using this successful actor within the film industry shall make the audience want to read the magazine as he has a fan base from the audience. Furthermore, the magazine isn't based and aimed towards everyone its based and aimed to a small group which is more towards children as the film 'Charlie and the chocolate factory' is a children's film which the people which buy the magazine are going to include and be the younger generations. The body language and eye contact of how Johnny Depp is shown on the magazine cover is re ensures towards the audience he looks reliable and someone which is going to look after you which shall make the audience feel engaged towards him and the film which shall make the audience more intrigued to watch the film.
- The colour used and included within the magazine cover are bright and bold colours which denotes happiness and excitement which is what the younger generation enjoy and its something which appeals to them as bright colours shall attract it to the audience as the younger generation like colour. However, the text within the film uses statement colours which signify importance. The use of the colour grey and white for the texts infers the importance of what is being said within the magazine cover. The use of the colour white on for the title of the magazine cover gives it some significance within the magazine cover. The colour white represents purity. By having the colour red for the 'total' which is placed and positioned in the 'F' for 'film' which is in bold letters which has used the colour white. By having the colour green in the background infers that its grass which shall infer towards the audience that film is going to be fun and exciting which shall appeal to a younger generation audience.
-  By having 'Charlie and the chocolate factory' and the main image Johnny Depp displayed as the most important part of the magazine cover shall infer towards the audience that the magazine is selling that film and the majority of the magazine is about that film which shall make the film have a fan base which shall make the film successful within the film industry.

Research and planning - scream 1996 film poster analysis

- The 1996 scream film poster uses conventions linked with horror genre film. The main image used on the film poster is of a close up of a young girl’s face. The girl’s eyes are opened widely as she looks shocked as if she's looking at something or seen something which has made her scared and speechless. The eyes of the girl shall follow the view and shall create the audience to feel engaged towards the character. As the girl seems to look pale it shall infer and represent towards the audience that she is frightened or she has been killed by the antagonist and is a ghost. The poster shall create a variety of interpretations and perceptions of what the image is inferring towards the audience which shall make the audience intrigued to find  out what's going to be the narrative and storyline within the film and what's going to be included within the film. The way the girls hand is covering her hand shall infer that she is shocked or that someone else like the antagonist is covering her mouth to stop her from screaming which shall make it more mysterious towards the audience which shall make the film have a fan base before the film is released which shall make the film popular which is what a film poster is meant to do within the film industry.

- The use of colour used within the poster are dark colours which include the colours black and white which represent the darkness of death. The colour black also denotes something being hidden, mysterious and the unknown which shall link to the mystery of who the antagonist which infers towards the audience that it is a horror genre film within the film industry.    

- There is some narrative at the top of the poster in white text. ‘Someone has taken their love of scary movies too far' This text gives the audience a clearer understanding of what the film will be about because it shows that it will be a film that is based upon finding out who the antagonist is within the film.

- By having the characters and actors names on the top of the film poster shall instantly make a fan base as the actors are well known and successful actors within the film industry and the audience shall know them from starring in other films. This shall make the film have a fan base before the film is released which shall make the film successful within the film industry. 

- The title of the ‘Scream’ is written along the bottom in white block capital letters which shall make the audience notice it as its bold which shall represent towards the audience that the film scream is loud. the audience notices it, because it is big and bold it represents how a scream is because it is big and loud. The letter 'M' has been edited which is shown to look like a sharp point which shall represents that a knife is involved for a weapon for the antagonist which is used for the victims which is a convention of a horror genre film which shall create an understanding towards the audience about the film and what's going to be included which is which a horror genre film includes within a film industry. 

Research and planning - horror genre magazine cover anaylsis

- This magazine cover is a horror genre. It includes an image of the well known actor Johnny Depp and uses colours which match and link with a standard horror genre film which is included within the film industry.

- The uses of colour used within the magazine cover a cold. As the colours grey, black, blue and white are used which aren't too much of a bold statement colour there more myserious and dull. The colour grey represents unhappieness and nothing it portrays it to have an empty atmosphere which links with the colour black representation which represnts death, evil and mystery which links to a convention of a horror genre film. The use of the colour blue and white for the text within the magazine cover stand out as the colours are more of a statement than the colour of the background and image which makes the text more signifiant towards the audience. The way the the text uses the colour friend for 'starring' makes it more effective as to whoes the actor on the magazine cover which makes it have a build up to who it is and makes 'Johnny Depp' have more of an importance which is what the magazine cover whats to bring across and infer towards the audience which is what a magazine cover is wanting to achieve within the film industry.

- The main image on the magazine cover is Johnny Depp. This shall attract the audience to this magazine cover as Johnny Depp is a well known successful actor within the film industry. It shall make it appeal to a certain audience which is what films tend to achieve and do within the film indutsry as everyone has different tastes of genre films they like to watch and enjoy. The facial expression of Johnny Depp's face is intriuging as he looks unimpressed or like hes up to something with a devious plan which is inclulded within a convention of a horror genre film.

- The use of text and the image balance it out equally, which doesn't take distraction away from the image and text which is something which makes the magazine cover more effective which is what makes the magzine cover successful within the film industry.

Research and planning - grown up film poster analysis

- The 2010 film grown ups film poster has the coneventions included within a comedy genre film within the film industry. The way the film poster has seperated the male characters and female characters infers that theres both genders included within the film. The way the male actors look like there having fun in what looks like to be a swimming pool in rubber rings which infers there childish habbits which link to the text which is shown in the middle of the film poster ' some guys need a little extra to mature' which also interlinks with the facial expressions and body langauge of the female characters as the women on the rights face is looking up with an unimpressed look on her face which infers that they are the parent model whereas the male actors are the ones which they've got to look after which is a cliche of a comedy genre film. The facial expressions of the males compared to the females are different as the females have more of a senssible look which links with there age as the males have childish smiling faces where there having a good time and looking like they shall rely on the women to look after them and have the responibility as the males don't want to grow up yet. This shall make the audience have a better understanding of what the film is going to in tale and include throughout the film which is what a film poster is meant to achieve within the film industry.
- The way the title of the film is placed in the middle seperates the film poster from the pictures and text and makes it easier for the audience to read as the title doesn't take too much of the attraction of the images. The use of the colour blue for the title links with the film as the colour blue infers happieness and thats whats included within a comdedy genre film.
- The overall colours of the film poster are fresh and happy which link with whats included within a comedy genre film. As comdedy films tend to include happiness and fun which is what the audience expect from the film within the film industry.

Research and planning - grown ups 2 film poster analysis

- The film poster for the 2013 comedy film grown ups 2 has represented and shown the film poster to instantly be included in a comedy genre film. The use of the font of the text of the title of the film used in 3D and covering the majority of the film poster whilst the characters are jumping of the words and letters which infers that they have some childish behaviour in them which is why its a sequel from the film 'grown ups' which was released in 2010. The way the characters are positioned on the film poster creates an understanding towards the audience that there the same from the first film for grown ups and they like to have fun and it shall infer and represented towards the audience that during the film the characters like to cause mischief.
- The USP of the the film poster is the top where the characters and actors names are shown. By having the actors names on the top of the film poster shall instantly create a fan base as people shall know them as they have been included in other films which have been successful within the film industry.
- The overall colour of the poster are cold colours and they use the colours blue and white which contradicts their facial expressions and body language inferring that things are going to go wrong giving the comedy element which is a convention and cliche of a horror genre film within the film industry.

Research and planning - safe haven film poster analysis

- The background of the film poster has the location of a beach which links with the genre of the film as its a romance. The beach interprets a calm romantic setting which infers that the film is a romantic genre film. By having the background on the poster of a beach in the distance of the two main characters with nothing but sea in the distance infers that its a quiet place where they shall make there relationship blossom which is a cliche and convention of a romantic genre film.
- The USP of the film is at the top of the film poster where it includes text saying its produced by the same people as the note book and dear john which are successful romantic films within the film industry. By having this based at the top of the film poster shall instantly attracted the audience as the producers and directors of those films made a success out of them. Which shall make safe haven have a fan base before the film is released which shall make the film more well known within the film industry.
- By having the image of the two main characters in a position and body language of them being in love as they are about to kiss already interprets that its a romance genre film and it infers that those two are in love which is a convention of a romance genre film.
- The way the the colours have contrasted together with a dim and bright light variety of colours make a link with the picture. Examples of this from the film poster are the way they haven't used dark bold colours within the film poster they've used bright colours which infer happiness, the sunlight shinning through the two main characters whilst there kissing highlights the fact that there in love. With there eyes being closed infers more passion between them.
- The use of the colour blue from the sky represents trust between the two main characters and loyalty and sharing confidence with each other. The use of the contrast of the colour white blending in with the blue infers heaven and calmness as a beach is known and represented to be a calm place to be and sets the mood for romance.
- The way the text is positioned within the film poster is done in a clever way as its not distracting the image and the whole film poster its been put to the middle bottom of the film poster where its not used a distinct font they've used a simple font with a light colour which is noticeable but doesn't hide the rest of the film poster which shall make the audience come to terms with the film poster and what it infers and what the film is going to in tale which in what a film poster is meant to achieve and do within the film industry.

Research and planning - 1980s film poster analysis

-The Fog, this movie would be suited for an adult audience for the 16-24 age group, because the image of the main character looks like a young adult and it feels like it would suit that age group. Firstly, we see 4 main colours, red being the main colour, which had made the title of the film, represents blood, passion and just pure evil, to make the audience feel uneasy or scared and it also makes it stand out, the red drips from the the title also represent blood which represents the blood dripping from a victim, which could also represent violence and harm and will inflicted onto the victim from the antagonist -We also see a mixture of grey, green and black in the background, which makes it feel its a sort of graveyard, misty feel, which drags the audience into the poster, making them feel that they are there within the poster.

-The facial expressions in the poster show horror, excitement and astonishment, these are essential to a horror movie, as it brings in the target audience into the movie. The face on the poster takes up a third of the poster which highlights the presence of fear, which will surround the presence of fear in the movie.
-There is one main character in the film, which shows the importance to bring in a huge audience as they would've heard of the name before. In movie posters, the celebrities name is at the top, stereotypically for the 'star factor' and for the celebrities name being at the top is so the audiences eyes would be drawn to the name.
-This film has followed the conventions of being a horror genre as the victim in the poster as being female. This is cause females are often chosen as victims in horror movies as they are thought to be vulnerable and that they are weaker than men, therefore still being vulnerable to the actions of the antagonist within the film industry.

Research and planning - sinister film poster analysis

- Sinister is a 2012 supernatural horror film directed by Scott Derrickson and written by Derrickson and C. Robert Cargill. It follows true-crime writer Ellison Oswalt Ethan Hawke as he discovers a box of home movies that puts his family in danger
- This film poster links exactly with the film. It shows the title in a way where its been written like someones controlled the person who written it. As its in black and it looks as if water has smudged it out which gives the impression of people being controlled by a main person. Which links to the girl dragging her hand across the wall with blood going across it. As the girl is dragging her hand across the blood is going into an outline of the antagonist within the film which shall give the audience a sense of what the antagonist is going to look like within the film. The way the body language of the girl is portrayed links with the title as it looks like the girl is being controlled. Like shes in a dream or sleep walking. Like a zoombie.
- The USP of the film poster is the way the text at the top of the poster ' from the producer of paranormal activity and insidious' this shall create the film to already have a fan base as paranormal activity and insidious were a success within the film industry.
- The way what looks to be tape string and recorder on the floor links with the trailer of the film as it shows tapes being included within the film. The way the girl is infront of the tape looks as though she has dropped it whilst smudging blood across the wall or the audience shall insinuate that the tape shall show murder and killing which is included in the conventions of a horror genre film within the film industry.
- The poster doesn't use too much text its more to the point its vague towards the audience which is the film poster is meant to do. The use of the detailed image which shall attract the image more which shall make the audience examine it in more detail as its not to confusing and the text which is used they shall link with the image which is what shall make the lead up to the film a success within the film industry.

Research and planning - insidious film poster analysis

- A lot has changed over the last 30 years, horror movie wise, as the movies get more scarier and the budgets get higher and also as technology grows everyday, we see that there has been a huge difference on how the film industry presents their movies on posters, from the 1980's to the present day.
-Insidious was produced and released in 2010, and was made by the makers of Saw and Paranormal activity, as we can see at the top of the poster.
-Insidious is in the horror movie genre and the target audience for this film would be teenagers/ young adults e.g 16-24. The film poster for 'Insidious' follows the codes and conventions of a horror film poster; The audiences eyes moves straight to the main image, which is the boy, it dominates most of the page. He is wearing a red shirt, which could represent blood and death. The shot is a medium close up, clearly showing his face and eyes, which stand out the most. They look like they have been scratched out by the nails of the evil spirit. They are also white, which usually represents innocents but in this case would represent the supernatural. He has a very blank facial expression, he almost looks numb which links in with the fact that in the film, he is in a coma. The tag line is placed at the bottom of the page, just beneath the film title. It's a light blue colour, representing a the feeling of coldness and emptiness, it also links in with the colours of the background which is also mainly light blue. It's placed in a location where the audience would look next, after they see the title of the film, that way they will know what it is that they should fear which is the boy as the tag line is 'its not the house is haunted'which gives clues as to what the narrative is, and tells us it's the boy that is possessed. On the film poster, we see ratings from a source, probably film critics, who has watched the film before hand, this would also attract the audience because the critics have given the film 5 stars which will bring in a bigger target audience as it has good reports.

Research and planning- gi joe analysis

- The 2013 film GI Joe is a science fiction action film which is directed by Jon M chu. The USP of the action film is the actors included within the film. The actors which are part of the film are shown to be the muscley type of man, this character type relates to the action genre conventions. The actors used are well known actors which shall instantly have a fan base. The cast of the film includes Bruce Willisand, Dwayne Johnson, with Channing Tatum, Arnol Vosloo, Ray Park, Jonathan Pryce, and Byung-hun Lee. The main actors within the film have been in many other successful films within the film industry. Bruce Willisand has starred in Unbreakable. Dwayne Johnson has starred in Fast and furious six which has been successful within the film industry. Whereas, Channing Tatum has starred in Dear john, The vow and 21 jump street which have been popular and have had a lot of success within the film industry.Furthermore, the use of three established recognisable actors which are included within action genre films are the main heros in GI Joe. This shall appeal to the audience as the film doesn't follow the typical conventions of a action genre film by one action hero whereas, GI Joe includes three protagonists. Channing tatum shall appeal to a female audience, Bruce Willis is a iconic action star and shall appeal to a male audience and create credibility within the film which shall make it more successful within the film industry.
- The beginning of the trailer starts with an extreme long shot of the location and setting of what's going to be used and included within the rest of the film which shall have a guideline to the audience which shall make the audience have more of an understanding. The use of the extreme longshot shall make the audience have a capture of the location and then it zooms into a medium shot of the actors which are starring in the film this shall make the audience feel more engaged within the film and towards the characters.
- Fading in and out of scenes are used regularly during the trailer which are short and snappy which show certain parts of the film which explains the film. The use of black outs and fading in scenes creates more of a heart racing effect towards the audience as soon as one scene starts another one starts so it makes the audience want to watch the film as the trailer teases them which is what the conventions of a trailer is.
- Throughout the trailer there is many explosions shown and demonstrated which is linked and included in the conventions of an action genre film. The way the trailer demonstrates and portrays the explosions is shown by using various camera shots which include long shot, medium shot and close up. By using these three types of shots uses an effect of fast pace scenes as they all link together and its giving the audience different perspectives of the film.
- Towards the middle of the trailer it then cuts from the action taking place to a quiet setting of the main three actors looking around hesitantly. The use of mise-en-scene and the use of body language creates an assumption from the audience that there has been murders and killings within the film.
- The trailer then cuts to a subtitle saying 'this summer' which breaks the trailer down which shall make the audience think about what the majority of the trailer has shown.
- Towards the end of the trailer it goes back to a similar location of the beginning of the trailer with a close up of the actors fighting on the rocks and mountains which links to an action convention has it shows spontaneity of the film and that they shall risk anything to win the fight which is used in an action genre film within the film industry.
- The use of mise-en-scene within the film has an impact towards the audience as the trailer has been successful in engaging the audience towards the film and the actors as they are shown quite frequently with closeup shots to there face which highlights the actors facial expression and feeling at that point of the trailer within the film. The variety of shots, location and clothing used within the film are action conventions within the film industry.

Research and planning - empire magazine analysis

- The magazine cover from Empire is informing and educating the audience about the film The Hobbit. It includes the three main characters of the film which is a USP for the magazine as the front cover of the empire of magazine makes sure it appeals to the audience and shows different films which are films which have just been released or which haven't been release within the film industry and have only shown the trailer of the film. The way in which the Empire magazine cover is informing and educating the audience is the way the audience are instantly introduced to the three main characters of the film. This shall make the film have a fan base and more popular within the audience and within the film industry and they shall know what actors are included within the film.
- The use of the colour red for the text of 'Empire' and the 'Hobbit' represents energy which creates a sense of success of the film the hobbit. By having two different colours of text which are contrast as there is a bold colour and a subtle colour it makes the audience come clear to what the magazine is going to be about.
- The USP of the magazine cover is that the actors names of the actors included within the film are on the top of the front cover which shall instantly make this an attraction towards the audience as they are well known actors within  the film industry and have starred in successful films.